A few days ago we reported on Activision Blizzard's financial report for the third quarter of 2020, but we focused a lot on Blizzard franchises like World of Warcraft and Hearthstone.
At this point, let's talk about what Daniel Alegre, COO and President at Activision Blizzard, had to say at the related investor meeting. The confirmed what Blizzard co-founder Allen Adham had talked about for the Blizzard universe back in 2018: Over time, Activision Blizzard wants to gain a foothold in the mobile market with all of its brands.
According to Daniel Alegre, they want to make sure that all of the publisher's brands are available on the billions of mobile devices. This is by far the biggest potential for the company and they plan to invest a lot in this potential in the future. Since resources are finite, this will inevitably come at the expense of other areas.
One of Activision's biggest mobile success stories at the moment is Call of Duty: Mobile, which has already racked up over 300 million downloads after just one year. In addition, the developers at King (Candy Crush) have been celebrating huge sales figures for many years now. The mobile game maker reported sales of $536 million in the last quarter (for comparison, Blizzard: $411 million).
In 2021, Activision is set to release Crash: On The Run, its next big mobile title, and it also has high hopes for Diablo Immortal.
Source: Gamespot
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